We’re a social media agency built for small businesses.
Social Media Agency for Small Businesses
Let's make your socials work as hard as you do!
We’re a social media agency built for small businesses.
The tradies. The florists. The hairdressers. The café owners. The brands who are just starting out. For all the businesses who don’t have time to post but know it matters.
At The Small Lab, we take your brand and turn it into scroll-stopping content — backed by strategy, sprinkled with creativity, and totally done just for you.
About
Hi, I’m Kaylie — founder of The Small Lab.
After years in brand strategy and digital storytelling (including at Facebook & Instagram), I started The Small Lab with one clear goal: to help small businesses punch above their weight on social media.
I know what it’s like to wear all the hats — marketing, admin, invoices, content creation — and still try to keep your business visible (and vibey) online. That’s where we come in.
At The Small Lab, we specialise in social media management, digital brand audits, and online marketing — all built to suit small business budgets and big ambitions.
What We Do
Social Media Management
Content Creation
Need fresh photos, Reels, or stories?
We’ll make your biz look its best.
Strategy + Reporting
Growth isn’t a guessing game. We use data (and a little bit of magic) to help you get results.
Consulting & Coaching
Not ready to hand it all over?
We’ll show you how to DIY with confidence.
Our Success Stories
Discover how we've transformed our clients' online presence with effective social media strategies
Rebrand & build online presence
Local Laundromat
Increasing Engagement by
ecommerce launch
Women's Activewear
Impressions in a Week
Rebranding Triumph
Artisanal Coffee Roaster
Growing Followers by
Community Building
Local Artisan Market
Enhanced User Interaction by
Our Process
Efficient Workflow
Our process involves a strategic blend of creativity and analytics to deliver tailored marketing solutions that drive results.
Consultation
Whether you're stuck on your grid, need help finding your voice, or want to finally hand off your content management, we’ll help you show up, stand out, and still stay “you”.
Our Packages
Our collaborative strategies and simple packages will help your business grow! Choose from Starter, Growth and VIP.
Client Testimonials
Success
Stories
Get in Touch
Have a question or need more information? Feel free to reach out to us via phone or email. We're here to help you elevate your social media strategies.
+61 400 006297
@the.small.lab